Ever since Lance Armstrong made his miraculous return from cancer to win multiple Tour de France races, I’ve loved to wear silicone wristbands for causes I believe in. I still have my “Livestrong” band and I couldn’t help but laugh when my software company decided to issue promotional bands to employees, vendors and customers alike that read “Code Strong”.

What is great is that this created an inside joke that we could share throughout the organization, and also helped promote our company’s message quite easily. When we handed out the bands at an industry conference, they were immediately a hit (we had to order more!) Try promoting your message on items that are useful (pens, laser mice) or have a sense of humor (like our bands) to make sure you get the response you are looking for.